Many profitable businesses fail simply because they run out of cash. You might be making sales, but if you can't pay your bills on time or meet payroll, survival becomes a daily struggle.
Controlling your cash flow is absolutely essential to building a sustainable business.
Not long after qualifying as a Chartered Accountant, I was assigned by my audit firm to help a client in distress. Their largest customer, accounting for 70% of sales, had gone from paying in 30 days to being six months overdue. The bank overdraft was maxed out and factoring was not an option, thanks to the customer’s poor credit rating. The pressure was immense—the Finance Director was overwhelmed and drinking heavily. My job for six months was to chase payments and negotiate with suppliers who were threatening legal action and try to get enough money for payroll.
What Did I Learn?
1) Accurate cash flow forecasting is vital, but it’s not enough.
2) Effective credit control and collections, combined with tight expense management, make all the difference.
3) Growing sales only helps if your customers pay on time and those sales are truly profitable.
Let LeadWithNumbers help you master your cash flow and take control of your business’s financial future.
I take client confidentiality very seriously, hence I have never asked for a testimonial, although I’m sure most of my previous clients would be happy to provide them.
I bring over 40 years of practical financial leadership experience to every business I work with.
• Chartered Accountant (FCA) – worked for two of the Big 4 Auditing firms, where I rose to Audit Manager and Office Manager.
• Business Finance Manager with a major global computer manufacturer – helping a fast-moving tech business stay profitable and scale.
• Finance Director of a publishing company – guiding strategy, cash flow, and sustainable growth including launch of new publications and globalization. Perhaps I exaggerat, we published a Portuguese daily newspaper simultaneously in Lisbon and Porto in Portugal and Newark New Jersey (from where it was distributed to the US East Coast and Canada).
• Broad sector expertise across Manufacturing, Logistics, Financial Services, Hospitality (restaurants & hotels), Real Estate, and General Commerce.
This mix of high-level corporate experience with hands-on leadership and consultancy across multiple industries means I understand both the technical numbers and the real-world challenges of running a business.
Email: [email protected]
Address
Office: Victoria House, 50 Alexandra Street
Assistance Hours
Mon – Sat 9:00am – 8:00pm
Sunday – CLOSED
Phone Number:
+351 917 321 234
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